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Tuesday, October 3 • 10:30am - 11:45am
Experience Design in Retail

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In a world where shopping is increasingly done online, it isn’t that in-person retail design is dead; in fact, it’s quite the opposite. People are craving a special experience, which means innovative design is more vital than ever. We want to be transported to a different time and place, even to become a character in a story. We don’t just want to collect a piece of merchandise, we want to take with us a memento of our experience. A holistic design approach is key to creating a unique environment and forging a special bond between the space and its visitors. Join Charles in a lively discussion about creating an inviting and memorable design experience for your customers, and how to take those ideas into the future of retail.

avatar for Charles Fadem

Charles Fadem

Working for years in New York City, Charles forged an eclectic background, working in corporate interiors, residential interiors, historical restoration, and eventually high-rise, mixed-use residential. During that time, he founded a graphic design company, as well. Eventually, he landed at Handel Architects, a firm run by a few of his former professors. After a brief layover in Philly doing some freelance work, Charles moved to DC, first working at Shalom Baranes Associates, where he rediscovered his love of interiors. It was there that his passion for the challenge of designing the human scale experience took hold. It led to another unique opportunity at Hickok Cole Architects, working in their fledgling Lifestyle Interiors department. Charles had been keeping tabs on Board... Read More →