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Wednesday, October 4 • 4:00pm - 5:30pm
How to make data-driven decisions with no data

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Making data driven decisions is the gold standard today. But what happens when you’re too early to have much data? What happens on Day 1, when you have to decide product look and feel based on zero to little customer feedback? When to lease that office space? How to gauge staff growth? How many units to pre-order before having a track record of sales? Which feature and functionality to build when time and resources are tight? What is the (scarce) data saying about your product and customers?  

Come hear from four successful entrepreneurs who started organizations with a deeply ingrained culture of data-driven decision making before they had the data set to make their vision real.

The panel discussion will be followed by a breakout session featuring small group discussions led by the panelists. Our goal is to demystify the early days of a startup and give ‘would-be' entrepreneurs the tools to get started!

avatar for Jordan Ritter

Jordan Ritter

Founder & CEO, Atlas Informatics
Jordan Ritter is an accomplished software architect and technical entrepreneur. His pragmatic ethos combines with a unique breadth of engineering and management experience to produce both a capable leader and do-er. His passion for his work is a point of pride that motivates and... Read More →

avatar for Sarah Blankinship

Sarah Blankinship

Founder and CEO, RightSciences
A longtime technology leader and entrepreneur, Sarah Blankinship is the founder and CEO of RightSciences, a US biotech firm that engineers and licenses plant-based wellness products for consumers. Sarah launched RightSciences after observing the multiple medications her stroke-stricken... Read More →
avatar for Amy Nelson

Amy Nelson

Co-founder & CEO, The Riveter
A captivating leader, world traveler, and true connector, Amy is committed to creating a space for women to build powerful businesses and balanced lives. She is the co-founder and CEO of The Riveter, collaborative and work spaces built to change the world. She believes deeply in the... Read More →
avatar for Brittany Seabaugh

Brittany Seabaugh

Co-founder, Armoire
Brittany Seabaugh is the Director of Merchandising and Styling and co-founder of Armoire. Prior to her joining the Armoire team, Brittany had been fostering her love of fashion, analytics, and customer experience in the buying offices of Nordstrom for over 7 years. Diving into Armoire... Read More →
avatar for Daniela Luzi Tudor

Daniela Luzi Tudor

Co-founder & CEO, WEconnect Recovery
Daniela Luzi Tudor is a serial entrepreneur. Ms. Tudor is the co-founder and CEO of WEconnect Recovery and creator of WEconnect mobile app and the WEconnect outcomes data platform, an on-the-go custom support and connection system for those in recovery from drug and alcohol addiction... Read More →

Wednesday October 4, 2017 4:00pm - 5:30pm PDT
ATLAS Workbase