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Wednesday, October 4 • 1:00pm - 1:50pm
Smart Clicks: A Startup's Guide to Programmatic Media Buying

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Programmatic advertising can take your brand from unknown to a common household name. Combining rich data with low cost (but high value) inventory, programmatic is a unique and effective way to reach your potential customers. Whether it’s B2B lead generation or direct response retail, programmatic advertising allows you to reach customers across many devices with banners, audio, and video.

Programmatic also allows you to deeply measure your advertising efforts - how many seconds someone listened to a radio ad, watched your video, or how long it took them to go back to your website and convert. to measure performance in this way against granular data opens opportunity for continuous improvement in your marketing program.
  • This session will teach you:
  • What is Programmatic? How does it work? 
  • What inventory can you buy programmatically? 
  • Data Strategy - 1st vs 2nd vs 3rd 
  • Vendor Vetting - Questions to Ask 

Speakers
avatar for James Haagenson

James Haagenson

Programmatic Campaign Manager, Point It
James Haagenson is a customer-service focused, strategic brand consultant who is focused on the innovative world of programmatic advertising. James started out serving the Seattle software giant in the Microsoft Retail Stores and now he is a Programmatic Campaign Manager on the P... Read More →
avatar for Priya Kapoor

Priya Kapoor

Senior Programmatic Campaign Manager, Point It
A performance maven, Priya Kapoor understands what it takes to get great digital marketing results in the emerging field of programmatic advertising. Currently a Programmatic Campaign Manager at Point It, a digital marketing agency in Seattle, Priya has been focused on helping c... Read More →


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