Techstars Startup Week Seattle 2017

You've got a killer product, built out a solid go to market strategy, and you're ready to disrupt the marketplace one sale at a time. The problem? Startups are extremely vulnerable in the early growth stage and big brands in your space can undercut and out-resource your team.

You've got to move fast and make sure your sales and marketing teams are punching above their weight. Smart marketing automation frees up hands and streamlines communications so your team can maximize its impact, and outflank even the biggest spenders in your category.

This session will cover marketing automation technology and its application to startups including:

- An overview of available technology and how it can accelerate your growth
- Structuring teams to strengthen the effectiveness of marketing automation
- Building a "marketing machine" that can scale with your business
- Managing customer lifecycle through content mapping and lead scoring