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Monday, October 2 • 12:00pm - 12:50pm
Slingshot: How Marketing Automation Can Help Davids Conquer Goliaths

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You've got a killer product, built out a solid go to market strategy, and you're ready to disrupt the marketplace one sale at a time. The problem? Startups are extremely vulnerable in the early growth stage and big brands in your space can undercut and out-resource your team.

You've got to move fast and make sure your sales and marketing teams are punching above their weight. Smart marketing automation frees up hands and streamlines communications so your team can maximize its impact, and outflank even the biggest spenders in your category.

This session will cover marketing automation technology and its application to startups including:

- An overview of available technology and how it can accelerate your growth
- Structuring teams to strengthen the effectiveness of marketing automation
- Building a "marketing machine" that can scale with your business
- Managing customer lifecycle through content mapping and lead scoring

avatar for Nathan Young

Nathan Young

Digital Strategist, Tencount
Nathan Young is a digital marketing expert with a strong advertising background and a sharp hairline. As the founder and Principal at Tencount, a boutique digital strategy agency, Nathan leads a multi-disciplinary team to develop strategies, build out campaigns and drive lead generation... Read More →

Monday October 2, 2017 12:00pm - 12:50pm PDT
#ChaseBasecamp (aka Galvanize: Dove Tail / 5th Floor)