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Tuesday, October 3 • 1:00pm - 1:50pm
Beware the Backlinks: A panel on modern SEO strategies

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If you still think about SEO as link building strategies and keyword stuffing, you’re doing it wrong. As search engines get more sophisticated, technology improves, and users respond, businesses need to look at SEO in a whole new way. Modern SEO practices reach into every facet of digital marketing including user experience, voice search, and navigation tactics.

In this panel, Maureen Jann of SuperDeluxe Marketing talks with Sean Van Guilder, SEO Director at Point It, a digital marketing agency, Rand Fishkin, the Wizard of Moz and renowned SEO expert, and David Lindahl, Solutions Manager for CDK Global and President of Seattle Search Network.

This session will cover questions such as:
  • How do you define a high performing SEO strategy? What does it entail? 
  • When modern SEO practices are put in place, what does success look like?
  • What are some common pitfalls we see in SEO approaches? 
  • What are the first SEO strategies that startups should invest in? 

Moderators
avatar for Maureen Jann

Maureen Jann

Founder and Managing Director, SuperDeluxe Marketing
Maureen Jann is a compassionate and straightforward marketer who is energized by helping businesses grow. She is currently the Founder and Managing Director of SuperDeluxe Marketing, a marketing, content, and thought leadership strategy agency on the outskirts of Seattle. Before... Read More →

Speakers
avatar for Rand Fishkin

Rand Fishkin

Wizard of Moz, Moz
Rand Fishkin goes by the ludicrous title, Wizard of Moz. He’s founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand&rsquo... Read More →
avatar for Sean Van Guilder

Sean Van Guilder

Director of SEO, Point It
Sean Van Guilder has been helping businesses get found on the internet for over 20 years. He has a 10,000 foot view of digital marketing that helps shed light on SEO as a business driver. Sean has worn almost every digital marketing hat out there and brings strategies and tactic... Read More →
avatar for David R. Lindahl

David R. Lindahl

Solutions Manager, CDK Global
As a Solutions Manager for CDK Global and President of Seattle Search Network, Dave loves solving tough marketing and business problems and has a real passion for organic search and website performance. He's been doing SEO actively since 2008 and building websites since 1998 for... Read More →


Attendees (136)