If you still think about SEO as link building strategies and keyword stuffing, you’re doing it wrong. As search engines get more sophisticated, technology improves, and users respond, businesses need to look at SEO in a whole new way. Modern SEO practices reach into every facet of digital marketing including user experience, voice search, and navigation tactics.
In this panel, Maureen Jann of SuperDeluxe Marketing talks with Sean Van Guilder, SEO Director at Point It, a digital marketing agency, Rand Fishkin, the Wizard of Moz and renowned SEO expert, and David Lindahl, Solutions Manager for CDK Global and President of Seattle Search Network.
This session will cover questions such as:
- How do you define a high performing SEO strategy? What does it entail?
- When modern SEO practices are put in place, what does success look like?
- What are some common pitfalls we see in SEO approaches?
- What are the first SEO strategies that startups should invest in?
