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Thursday, October 5 • 2:30pm - 4:30pm
Product Development and Startup Story with Cassandra Gholston/PartnerTap

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Entrepreneurs’ personal backgrounds can influence the products and services they build. In this Diversity & Inclusion series, we’ll get to meet with startup founders who come from communities underrepresented in tech. In each session, a different entrepreneur will share their startup stories and their process for product development. The entrepreneur will then lead the audience in an interactive discussion on how to test their ideas, identify a target market, and quickly size their revenue opportunity, using their own company as an example of the product development cycle.

Meet Cassandra Gholston, co-founder of PartnerTap, which is a sales acceleration multi-platform cloud application. PartnerTap automates account mapping between partner organizations and guts the logistical nightmares unique to partnering facilitation. This solution enables transparency, meaningful engagement, and true accountability between sales professionals. PartnerTap prevents channel conflict and drives increased revenue for enterprise organizations.

avatar for Cassandra Gholston

Cassandra Gholston

CEO & Co-Founder, PartnerTap
Cassandra is responsible for the strategic vision of PartnerTap. Prior to founding PartnerTap Cassandra spent her career in sales as a top performer in SaaS companies. She obtained multiple President’s Clubs and awards. She is driven to make the jobs of salespeople more lucrative... Read More →