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Meet experts and network with your peers at Techstars Startup Week Seattle!

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Thursday, October 5 • 2:30pm - 4:30pm
Product Development and Startup Story with Cassandra Gholston/PartnerTap

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Entrepreneurs’ personal backgrounds can influence the products and services they build. In this Diversity & Inclusion series, we’ll get to meet with startup founders who come from communities underrepresented in tech. In each session, a different entrepreneur will share their startup stories and their process for product development. The entrepreneur will then lead the audience in an interactive discussion on how to test their ideas, identify a target market, and quickly size their revenue opportunity, using their own company as an example of the product development cycle.

Meet Cassandra Gholston, co-founder of PartnerTap, which is a sales acceleration multi-platform cloud application. PartnerTap automates account mapping between partner organizations and guts the logistical nightmares unique to partnering facilitation. This solution enables transparency, meaningful engagement, and true accountability between sales professionals. PartnerTap prevents channel conflict and drives increased revenue for enterprise organizations.

Speakers
avatar for Cassandra Gholston

Cassandra Gholston

Cassandra spent 15 years in software sales industry. As a top performer, who achieved multiple Presidents Clubs, it became apparent to Cassandra that the process of managing alliance partnerships was inefficient. Cassandra founded PartnerTap to solve the many problems around par... Read More →