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Meet experts and network with your peers at Techstars Startup Week Seattle!

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Thursday, October 5 • 1:00pm - 2:00pm
Early Brand Pitfalls Marketing Panel: How to avoid them and what to do when you can't

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Learn from others' experiences! Every brand goes through a few transitions throughout its lifespan. In this discussion, the panel members will discuss the impact that these changes have on the brand and the success of the company. Also, learn about the importance of maintaining a strong brand identity, especially at the beginning of a company, and how to ensure brand integrity. 

During this panel discussion, you will hear specific strategies you can implement in your company to avoid potential pitfalls while developing your company's brand. Hear advice based on real-life experiences from people who worked at startups and from people who have developed their personal brand outside the office. Panel members will be available for questions at the end. 

Moderators
avatar for Brooke Hubbard

Brooke Hubbard

Owner, Social Media Marketing Strategist, MBMedia
Brooke Hubbard, founder of MBMedia, is a Boston University and University of Washington graduate with a high-energy personality that throws paint all across the canvas of life. Upon returning to Seattle, she started a Social Media and Digital Media business providing strategy and... Read More →

Speakers
avatar for Molly Kuffner

Molly Kuffner

Founder, Sharply
Molly is the Principal of the Kuffner Group, a consulting company focused on helping small to large businesses grow in size and profit. Reviewing a company’s business strategy, sales objectives, operations functions, marketing, and talent management functions, she provides an honest assessment; collaborating with (and listening closely to) the client, she follows a simple yet powerful process to attain a clear, customized and scalable strategy that significantly improves results. Her deep understanding of local and international business across all disciplines and cultures plus the ability to establish productive relationships is another benefit she brings to... Read More →
avatar for Sydney Mintle

Sydney Mintle

Fashion PR, Gossip & Glamour
Sydney Mintle is an ultra-savvy fashion marketing and public relations expert with over 15 years of experience in retail, apparel manufacturing, global sourcing, vendor management, and event production. Armed with two fashion degrees and an in-depth industry knowledge, Sydney is a top-ranking resource for fashion PR... Read More →
avatar for Antonio Smith

Antonio Smith

Seattle Gents
Antonio Smith is a world traveling creative who is the Co-Founder of the Seattle Gents,  a diverse group menswear influencers. Trained in multimedia, Antonio has applied his skills to content marketing, branding and web design. His blog focus is to share his unique perspective on... Read More →
avatar for Avi Soor

Avi Soor

Founder, Influencer, Seattle Gents
Avi Soor is a Bellevue-based menswear fashion blogger and co-founder of Seattle Gents, a collective group of menswear influencers with the goal of building the fashion community in Seattle. Originally from Los Angeles, Avi has a background in corporate finance and management consulting. His... Read More →
avatar for Steve Westover

Steve Westover

Vice President of Marketing, Accell Group
Steve Westover is a Seattle-based marketing executive with expertise in the software, sporting goods, and action sports industries. In the past two decades Steve has guided and executed marketing strategies for well-known global brands as well as startups. His diverse background gives him a keen understanding of how brands evolve and thrive. During his time at Microsoft he developed global marketing campaigns for numerous retail products. More recently... Read More →


Attendees (205)