Techstars Startup Week Seattle 2017

How imporant is it really to get a trademark for your brand?
If you're just starting a business or have one that's growing, it's time to start thinking about trademarks and what you need to protect. Join us for this session on the basics of trademarks, why they are important, and how to get one. The session will be led by Lee & Hayes partner Rhett Barney, an experienced trademark lawyer adept at advising clients on worldwide trademark and copyright protection and enforcement strategies, the selection and clearance of trademarks, and the management of global portfolios.

You launched a company. That's awesome! Now, how do you keep your personal brand from being absorbed by your company's brand? And vice versa? Keeping strong and independent personal and product or business brands can be a challenge and less than intuitive in today's connected social world. Learn from Kelley Myers on when the two can overlap, what happens when they do, and how and when it is necessary to keep them separate. 

Learn from others' experiences! Every brand goes through a few transitions throughout its lifespan. In this discussion, the panel members will discuss the impact that these changes have on the brand and the success of the company. Also, learn about the importance of maintaining a strong brand identity, especially at the beginning of a company, and how to ensure brand integrity. 

During this panel discussion, you will hear specific strategies you can implement in your company to avoid potential pitfalls while developing your company's brand. Hear advice based on real-life experiences from people who worked at startups and from people who have developed their personal brand outside the office. Panel members will be available for questions at the end.