With over eight years of marketing experience, Crystal ​Southcote ​has elevated digital storytelling for Fortune 500 companies, mom-and-pop shops and non-profit organizations. ​From social media strategy and branding to influencer marketing and review management, Crystal loves developing integrated campaigns that truly bring businesses to life. ​Currently, Crystal finds herself surrounded by local chefs such as Ethan Stowell, Eric Banh, Joe Ritchie and Jason Melton who use visual storytelling and social media to bring their customers behind the scenes and into the kitchen. When she is not producing food-centric videos or Insta Stories, she is crafting luxury content for Four Seasons or developing digital fundraising campaigns for one of Seattle Children's largest guild events, Run of Hope Seattle. ​​As the co-founder of Collective SWAY, her new passion project, she is dedicating weekends to building a community of influential creatives that are connected and inspired - one photo or handshake at a time.