Steve Banfield is CEO of ReachNow, mobility services from the BMW Group. A 20-year technology industry veteran, Steve leads successful teams that build digital products and services loved by millions worldwide.With years of rich leadership experience from INRIX, Sony, Microsoft, Paramount Pictures, Rightside and RealNetworks Steve is now helping lead the transformation of urban mobility in key markets across North America at ReachNow. He has an MBA from Harvard Business School and received his undergraduate degree in Computer Science from Transylvania University, located in his home state of Kentucky.